Punchmark's Digital Proficiency Test

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If you are a jewelry retailer, Punchmark's Digital Proficiency Test will help you determine how well you're doing online, and to see how prepared you are for all the changes that are currently taking place both inside and outside the jewelry industry.

This questionnaire is broken down in the following sections:

Your Digital Knowledge
Open-Ended Technology Questions
Technology Utilization for your Business
Your Technology Resources

At the end of the test, you can choose whether you would like Punchmark to perform a free technology audit on your business based on your responses and your current digital footprint.

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Section 1: Your Digital Knowledge

For this section, each question is worth 10 out of 100 possible points, and you will receive your score via email upon submission.

How important is having a strong online presence for a retail business today?

10 points

Not important

Somewhat important

Very important

I'm not sure

Clear selection

Which of the following is a key feature for enhancing the customer shopping experience on your website?

10 points

High shipping fees

Slow website loading times

User-friendly navigation

Limited product selection

Clear selection

What does SEO stand for?

10 points

Subjective Email Offering

Software Efficiency Optimization

Software Ethics Organization

Search Engine Optimization

Clear selection

Approximately what percentage of website traffic for retail websites in the United States comes from mobile devices?

10 points

25%

45%

55%

70%

Clear selection

Where can you go to find out your website's official page speed score to see how it performs on both desktop and mobile devices?

10 points

Faster Web (fasterweb.net)

Page Speed Insights (pagespeed.web.dev)

Mobile Page Score (mobile.pagescore.com)

Speed Test (speedtest.net)

Clear selection

Which of the following is the most effective channel for driving traffic to a retail website and increasing sales?

10 points

Traditional advertising (e.g., flyers, billboards)

Word of mouth

Digital marketing and social media

None of the above

Clear selection

What does ADA Compliance mean when it comes to websites?

10 points

Your online presence must be compliant with the American Dental Association if you sell gold grills

Your company's ads must conform to the Advanced Digital Advertising standards

Your website must to be accessible by people with disabilities according to the Americans with Disabilities Act

Your website must have Accuracy through Descriptions and Assets

Clear selection

What is the term that means "creating the same experience through all methods of interaction"? (website, physical store, etc)

10 points

Omnichannel

Smartchannel

Multichannel

Clearchannel

Clear selection

What is the name of the most popular language-based artificial intelligence platform that was released in November of 2022 that has drastically changed every industry?

10 points

Jasper

Text.ai

Language.ai

ChatGPT

Clear selection

What do the letters "AR" signify when it comes to Virtual Try-On tools on retail websites?

10 points

Actual Reality

Augmented Reality

Artificial Reality

Aesthetic Reality

Clear selection

Clear form

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